Right Marketing Mix Using Social Media.

For months we've read articles about how the business should develop a presence on Twitter and Facebook Page built as part of the SEM purposes. Now, with social media established in equipment from our online marketing efforts, how can we take best advantage of the two giants of social media?

As if to demonstrate their power in the market these days, both Twitter and Facebook (to a lesser degree) have been targeted and treated painful Denial of Service (DoS) attacks and, as a result, many hours of downtime.

With Twitter hackers determined to bring down to earth, he admitted that the defensive measures have been taken even in the company to drive out further attacks, a third-party application developers who have been using their application programming interface, was found vulnerable.

In a similar vein, the social networking site Facebook is also affected by DoS attacks, but apparently not quite so threatening as one who knocked singing from its perch on the same day.

Social media, as a phenomenon, has taken the online marketing through the back of his neck and placed it in the control of the general public. Basically, the traditional search engines, where the sound is often bought and traded by the magic-of-hand SEM tactics, have now delivered on the platform where we decide our choice of content. Not ideal, but popular.

But how do we achieve success in this and what to mix it? Let's see how some "big guns" treat social media?

One of the best marketing campaigns I've seen on Facebook page is that Coca-Cola. They use methods very sophisticated marketing, such as heading, "Coke Random Fact: Coca-Cola translated into Chinese means" Delicious Happiness ".

And not to be outdone by the world's addiction to everything green, another post from a company that said: "Recycling in the United Kingdom Sunday, and to celebrate, Coca-Cola launched a giant statue is made from recycled aluminum cans! So, when you Coke is empty, please Give Back. "

Posting them is multi-language, too. But I do not see the trends used in the "open market": no sooner they try to have the Chinese and the environment in their pockets, they go after the dog lovers, "Puppies love Coca-Cola, and the feeling is mutual!"

This is not a line that can be easily removed by the SEM: "Puppies love Google Sitemaps, and the feeling is mutual!" not enough work, right? Instead, they have tweets set to become much more interactive with the public and in many consider the company has the marketing mix of place-on.

Because of Google's business model and customer base, that, of course, different. It should. Many of the posts on Facebook explaining new products and services with more exciting mix of posts like, "Check out this cool video that shows the Google Chrome logo is built from Lego!" and "Are you explored the Moon in Google Earth yet?" Not to be left out of growing environmental bandwagon posts, they write: "If you're spring cleaning solar panels?" where they have been "collecting 1.6 MW solar installation at our headquarters in Mountain View in the year 2007 ..."

The BBC has listed them on the Facebook Page under Entertainment & Arts - Television simple parts and provide a link to their website and have provided a discussion board used bad - in my modest opinion. As news outlets, they seem far more concentrated on the use of Twitter, because Breaking News alert, with 172,756 followers.