Your Website As Persuasion Machine.

The combination of the Internet, Web, and the democratization of business technology has almost unrecognizable. Today a small, nimble, smart adapter has a competitive advantage over their larger, slower moving, 'we've-always-do-this-this-way' competitors, but the meeting web environment and digital technology is one thing, how use them effectively is another thing. Not every trendy gimmick social networking, user generated irrelevant and useless tactics voyeurism virus productive business communications.

The Day Dinosaurs Died

Like the dinosaurs that once ruled the world, huge companies that once dominated the giant business landscape has become fat and lazy, relying on muscle rather than brain, the statistics rather than understanding, and technologies rather than insight.

As these companies become larger, they become top-heavy, corrupt, and stagnant, throwing their weight around rather than innovate and adapt. Oh yes, boys are still there, still doing what they always do, jump on every trend 'du jour' promoted by the 'blogosphere' with no real understanding of what can be achieved, but hell, they think if they throw enough you-know-what on the wall in part tied to a stick, or so they hope.

But the handwriting on the wall, the internet giant meteorite had hit these companies right in their balance sheet and they fall into irrelevance. List of companies that have become extinct giant grow, and a trip to Chapter 11 continues.

So how does a smart, fearless, innovative thinking, business decision-makers to take advantage of Web capabilities and even the field? The answer lies in their ability to use the Web as a persuasive communication media.

Persuasive communication

Web is really a very simple concept: it is a place that allows you to communicate your message to your audience. What could be more simple, but what kind of democratic, it was a mess: a mixture of very good and very bad, and many are mediocre in between. And in today's crowded Web-centric business environment there is little room for mediocrity.

In the final analysis of all marketing, branding, positioning, advertising, and public relations is about communicating a persuasive message that attract attention, arouse interest, stimulate desire, triggering experiences, produce memories, and ask for action. And what that allows Web-communications tools give you the best opportunity to deliver such a persuasive message? Web Video.

Persuasive Web Video Communication

Web has some of the most effective creative video presentation you'll never want to see, and also has some of the worst.

Easy to use and relatively inexpensive technology has created a large number of do-it-yourself effort. Some DIYers do it because the cost, others do so because of ego, and some of the characters they're smarter than the people who do this for a living, and in some cases they may be right. Not all professionally produced Web-video is created equal. If you are the Web-video team does not encourage you to be daring with a focused, decisive, to distinguish the message, then you've hired the wrong person.

Communication intended to persuade the complex, which requires a better understanding of how the message is communicated rather than the technical production problems. When people watch a video, what they see is much more susceptible to both intended and unintended nuances of a simple face-to-face conversation.

Every Move You Make, I'll Be Watching You

"Every step you make, every vow you break, every smile you fake, every claim you stake; I'll be watching you."

- From the song 'I'll Be Watching You' by The Police

Everything a person does or says is a sign, not only communication but also a clear intent underlying subconscious subtext. Personally, people have a built-in filter monitoring system-irrelevant verbal and non-verbal harassment, interference and eccentric, but on your Web site, in a video, they have enlarged and performance problems can destroy the entire presentation.

In his book 'The message, the verses, and Meaning' Marcel Danesi said, "Man deliver more than two-thirds of their messages throughout the body, producing 700,000 physical signs, the different posture 1000, 5000 is a hand gesture , and 250,000 is the facial expressions. "

If your website does not have a video presentation, and not just rely on text communication, you are handicapping your business the ability to persuade, convince, and convert website visitors into clients. And, if you have videos on the site, but did not produce the intended results, may conflict with the verbal communication non-verbal messages, creating confusion and mistrust rather than trust and understanding.

Forget all the things you think your website should do; the most important and most important goal is to provide effective communication to your audience.

A Recipe for Web-Video Communications

Web-video persuasive communication is a complex process that involves a lot of creative and technical talent, and psychological insight to performance problems: scripting, casting, producing, directing, editing, music, and sound design, all equipped with the psychology of communication, emotional resonance, and intelligent business is required to make effective presentations.

Ingredient One: Get Their Attention

Job one is to get people to take the hand from the mouse and paying attention; is equivalent to someone shouting, "hey you" in a crowded room, everyone stopped and turned around to find out what happened.

Mark Hughes the author of "Buzzmarketing" suggested six criteria that provide a hey-you-pay affecting attention: the taboo, the unusual, the funny, the outrageous, incredible, secret, and titillating. Which of these criteria you choose to use depends on your brand image, your audience and your message.

All of these elements separately or in combination may result in stop-look-and-listen effect you want as long as they are appropriate for your target audience.

Ingredient Two: Making Flowers

Sarah Wood from naughty Media, a company that specializes in viral seeding points are paid higher value relevance as an additional key ingredient, but what makes the viruses to be objective interests, persuasive, viral marketing communication.

The relevance of high value is based on connections made through your video presentation. If your video is not echoed in some way, you will lose your audience. Resonance can be formed through the players' personality, dialogue delivery, the scenarios presented, issues discussed, point-of-view perspective, and / or emotional content.