How to Make a Website Successful

When doing business on the Internet, there are many ways in which you can make a website successful. Although the look of your website is important, fancy websites don't make sales. There is much more to creating a quality website. To make a website successful, you must create a website that will be of interest to your target market and make them want to visit your website over and over again. In addition, your website should lead your visitors to take the action you desire, such as joining your mailing list, or making a purchase.

Selecting a Website's Niche

The first step toward how to make a website successful, will be to target your website for one specific niche. For example, if you are designing a website about wine, everything within your website should relate to wine.

Selecting a Website's Keyword Phrase

You must also select the most relevant keyword phrase for each webpage. A keyword phrase is two or more words that best describe your webpage. For example, if your webpage is about 'making wine,' your best keyword phrase would be 'wine making.' You should use your keyword phrase a few times within your webpage, as this will enable the search engines to determine what the website is about. This is a very important step to make a website successful.

Using HTML Heading Tags

When you begin writing your content, it is very important that you use the HTML H1 heading tag with your main title at the top of your webpage. In addition, use the HTML H2 tags for your sub-titles. This is very important, as some search engines place relevance on the text displayed with heading tags.

As the default text for the H1 heading tag is very large, you may want to use CSS style sheets to display the heading tags in the font style and size you prefer.

Using META Tags Within a Webpage

Another step to help make a website successful is to include META tags between the HEAD tags of your webpage. META tags help the search engines to know what keywords are relevant to the webpage. They are also used to tell the search engines what the webpage is about. Many search engines will display this description within the search results.

Backgrounds and Text

It is always best to display a webpage with a white background and black text, as this will make the text easy to read. Distracting backgrounds will make the text hard to read. A good rule of thumb is to just use common sense and keep your website simple. This alone is a great way to help make a website successful.

Animated Graphics

If you're using animated graphics, it is important that you use them sparingly. Graphics that continually flash are VERY annoying and may prevent your visitors from returning to your website in the future. 

Navigational Links

It is very important to include good navigational links on every page. They should be displayed at the top, bottom, left or right side of your webpage. In addition, your visitors should be able to get to any webpage within your website within four clicks.

Webpage Layout

Always be consistent with your webpage design. This is a very important step to help make a website successful. The layout for your website should be the same on each page. If you make it different, your visitors will become confused. In addition, it will make your website appear to be unprofessional. Your website design should include the same layout, logo, and navigation setup on each page.

Spelling and Grammar

Always make sure you proof read and spell check your webpages for errors. It is also very important that your webpage doesn't have any broken images or links.

Important Webpages

When you launch your website, it is very important that you include the following webpages:

About - The 'About' page is used to tell your visitors about you and/or your company.

Privacy - The 'Privacy' page is used to let your visitors know what you do with their personal information, such as their email address.

Terms and Conditions - The 'Terms and Conditions' page should be displayed on your website for your protection.

Site Map - A 'Site Map' is used to help the search engines index your website more easily.

You can learn more about all of these pages by doing a search through your favorite search engine. They are very important and will help make a website successful.

Website Interactivity

Another way to make a website successful is to make the website interactive. This can be done by including a targeted forum that complements your website, a form in which they can subscribe to an ezine, a feedback form to enable them to give their opinion, or an informative blog in which visitors can comment.

Web Browsers and Screen Resolutions

When you begin designing your webpage, it is HIGHLY recommended that you install the most popular web browsers on your computer. This will enable you to see how your website will display in different browsers. You will find that your website may look great in one browser and terrible in another. It would be wise to design your website to display properly in Firefox and then it should display properly in Internet Explorer, Opera, etc.

It is also important that you view your website through different screen resolutions. You can either open your webpage in your browser and then change your computer's screen resolution, or there are website's online that you can visit, such as Any Browser, to test your website.

If you follow these simple guidelines, you can begin to make a website successful in no time.

Tap Into A Huge Pool Of Opportunity 3 Quick Tips For Your Offline Pitch

The local businesses in your community are largely an untapped pool of entrepreneurs who are crying out for help.

Fact is, over half of them don't have a Web site yet. And the other half?

They may have a site. Most of the time their existing Web site is a brochure with some bare facts.

But these sites are like untended gardens. Gardens overgrown with weeds. They produce ZERO. Nothing.

Site or no site, you have some great offline sales opportunities right in your own neighborhood.

With several weeks left in this year's Offline Marketing Contest, we're going to give you some quick tips for tapping into this pool of opportunity...

1. Use The Case Studies

The SBI! Case Studies are evergrowing stories of success. Pick one that speaks your potential customer...

SBI! Case Studies
http://case-studies.sitesell.com/NUMURA.html

Feel free to print them out or pull them up on your laptop andr efer to them during your sales pitch. Or, include your RR URLto a specific story in your follow up e-mails.



2. Use The Offline Marketing & Sales Kit

The Kit has a ton of material to support your offline PREselling efforts...

Offline Marketing & Sales Kit
https://secure.sitesell.com/prot-bin/affiliatescripts/affiliateClubMoreInfo.pl?affsbisaleskit



3. Use Video Build It!

Video is a powerful converter. Check out VBI! for videos that cover just about any interest group. Pick the right one for your potential customer. They'll see themselves in the stories...

Video Build It!
https://secure.sitesell.com/prot-bin/affiliatescripts/affiliateClubMoreInfo.pl?videobuildit

We've recently added some new videos for both SBI! eLearning and SiteSell Services that have been converting like crazy.